
Lucid is an EV manufacturing company. They believe in the dream ahead with persistent resolve on innovation, luxury and sustainability. Not only does lucid pride itself about doing amazing projects but also using a the right thorough process to get to an end goal. This message is reiterated by their bold and expert minded CEO and CTO Peter Rawlinson.
The CEO is responsible for the business strategy as he has had 30 years of automotive experience. Electric vehicle sector is being dominated by a certain company and the CEO was apart of the Tesla rise to power as a former vice president of vehicle engineering and the chief engineer of the Model S while also implementing the team of innovative engineers for that project. Apart from Tesla, Rawlinson has also worked with Corus Automotive, Chief engineer at Lotus cars, principal engineer at Jaguar Cars.
“Our journey to this milestone has been a long one.” Peter said “Not just any car but the best electric vehicle in the world”. As an EV enthusiast the company sells a luxury car experience similar to the Mercedes AMG, Bentley, Maybach, Aston Martin high end vehicle however the aesthetics of the interior is not enticing to me with respect to cheaper models with better interior design.
However, the anticipation for the release is something that I am looking forward to. The internal functions with max power, 406 to 520 mileage, dreamdrive (advanced driver assistance system ) and ultra efficient like a “miniaturized EV power train”. The luxury end cars start from $74,000 to $169,000 (£128246) and the horsepower of their models range from 480 to 1111 hp. The glass canopy for their already fully booked Lucid Air dream edition, gives the lush car a fully immersive feel for passengers.
The competitive advantage Lucid has is that it began as a battery company and now helps power the world’s most advanced electric race cars. As a result, there is no surprise that the great battery of their EV’s has 20 minutes of charging for approximately 300 mile charge is advantageous. The ultrafast 900V+ charging system with bi-directional charging capabilities. There are also advancements in a SUV model being built with the project gravity SUV for family inclusivity.
Lucid has expanded its retail network with a new studio in the Short Hills, New Jersey and the EV manufacturer are implementing their first international plant in Saudi Arabia after signing agreements with multiple agencies. The revenue increased by 582% from $3.976M (£3.02 Million) (31/12/2020) to $27.111M (£20.6M) (31/12/2021). However the profits at the moment are in the negative causing the profit margin to be in the negative.
The financial report also mention “we will need to raise additional funds through equity, equity – linked or debt financings” so the debt to equity ratio causes a risk to be high when investing in this company. However the waiting list present for the air dream edition, this hype should filter their other models. $25.90 (£19.65) is the share price and there has been a steady uptrend this week coming back up due to conflicts in Europe and predictions of recessions on the way. The price peaked high at the end of October due to the release of the Dream Edition $55.52 (£42.13). Although todays price is significantly lower, there is support coming and awaiting a few months for another drop (break and retest) is risky but to buy and hold for the long term would be a great investment.

LG Chem will become a elite corporation that creates new value for their customers based on science. Building upon a balanced and globally competitive business portfolio that includes petrochemicals, advanced materials, life sciences, and a subsidiary specializing in batteries, LG Chem will once again endeavour to become one of the top 5 companies in the world.
The CEO Hak-Cheol Shin executive VP for 3M for international operations as well as vice chair and exec VP, R&D supply chain and worked for 3M for 3 decades. Shin is the first LG chem CEO from outside the company and the global perspective made him a successful candidate for CEO. His belief in people being the heart of a company’s success and the teamwork in the 3M was the foundation to success which is recognizable in different companies. The CEO also expects battery revenue to double by 2025 which is a sign that LG is moving into the cleaner solutions industry.
The LG way is the call to becoming a premier company; foundation is the management principles of customer value creation and people oriented management. The vision is for LG ultimate goal to be recognised as the market leader in business performance as well as in management practices. The behaviour within LG is ethical minded and conducted to enable fair competition.
The LG leads itself to depend on customer trustworthiness, investors returns, employees satisfaction and domination of competitors. They promote fair transactions, integrity and fair competition. The term “greenwashing” should not be applied to LG as they aim to achieve sustainable growth by pairing financial elevation to their ESG criteria. This applies to all processes of the LG business cycle: sourcing raw materials to use products to their disposal. LG Chem actively promotes mechanical /chemical recycling of plastic waste to initiate an exemplary resource circulation system and is reaching new business ventures with recycled/ biodegradable plastics. The LETZero means helping zero environmental footprints and reaching net zero carbon emissions by combining ‘Let’ + ‘zero’ with global eco-friendly material.
The revenue in 2021 was 20471 KRW billion (£12.7 Billion) which is down from the revenue in 2020 20830 KRW billion (£12.9 Billion). The net income (2021) had a massive increase 2514 KRW billion ( £15.6 Billion) as opposed to a -(negative) 98 KRW billion (£60.8 million) in 2020. The operating profit in 2021 was 5026 KRW billion (£3.1 billion) which is a 180% increase from 2020 which was 1798 KRW billion (£1.1 billion). The operating margin as a result were 11.8 in 2021 and 6.0 in 2020. The debt ratio remained the same in 2020 and 2021 at 120.3. The price to earnings ratio is 11.35.
The company was founded in 1947 so there is no risk to shares falling dramatically and the company going bust. The share price is £329.69 and on the ascension this week with news on 20th of February 2022 incidating the LG chem Korera south east power company signed the MOU for Joint response to achieve RE100. There has been a downtrend for the last 6 months especially due to recent conflicts. This gives me an indication of waiting for a potential lower dip point and then investing and holding for long term as the company is formidable.

NIO is an automobile manufacturer in China (HQ in Shanghai specializing in designing and developing electric vehicles). The company was founded in November 2014 that manufacture next generation technologies in autonomous driving, digital technologies; electric power trains and batteries.
The CEO Bin Li has been in this position since March 2018. He was a chairman beforehand. Mr Li co-founded Beijing Bitauto E-commerce co. ltd and served as its director and president until 2006. Mr Li served as chairman of the board of directors of Bitauto Holdings limited, former NYSE listed automobile service company and a leading automobile service provider in China. In 2002, Mr Li co founded Beijing creative and interactive digital technology Co ltd as the chairman of the board of directors and had served as its president and director.
Nio has several different models compared to other new EV companies which the eT5 (mid-size smart electric sedan) eT7 (smart electric flagship sedan), ec6 (smart electric coupe SUV), es8 (smart electric flagship SUV), es6 (smart electric all-round SUV) and ep9 (one of the world’s fastest electric cars. The price is starting from $51250 (£38891) to $70000 (£53120). The have a mind around making a prototype for a supercar with all their models; progressive spoiler and shark nose give more angles to the fascia aerodynamically cutting the wind with a rise in acceleration. They have some models with all glass roof that is 99.9% protected from inflicting sun rays. The cars also have a fluid fastback silhouette: streamlined roofline connects to the shoulders to form a ducktail spoiler.
The back of their vehicles has an X bar which showed muscular feature lines on the hood showing iconic design. The double dash time running lights and integrated LED highlights outline a striking look and blade shaped illuminated taillight. The green initiative shows with their collection of high tech sustainable materials for the interior of the ET5. In addition, NIO has been working on innovation for sourcing more low carbon and low pollution sustainable materials.
The competitive advantage for Nio is their range of models already present compared to competitors but also the open welcoming space for our users and community to express, share and experience unforgettable moments. Nio does this with their built in forms, lab, library, cafe, joy camp (for kids), gallery and living room. There are 43 Nio houses across the globe. The Nio power home is an application that mobile internet based powers solution with extensive network for battery charging and swapping facilities. The facility is run by power cloud services for the power service system with interchangeable batteries. The power home 2.0 runs on 7kW whereas power home plus (20 kW). The advantage this EV company has as well is that it has several collaborations with clothing and product brands: NOMI mini mahjong, new bottle, tom dixon bags, chalayan, blue sky lab, benjamin, wallpaper scooters and many more which is great for marketing and innovation.
Unfortunately, the Q4 financials are not present but the Q3 data of 2021 showed 9805.3 rmb million (£1.17 billion) in revenue which is a 102.4% increase from Q3 2020. The gross profit 1993.2 rmb million (£238 million) in 2021 Q3 which is a increase of 240.3% in comparison to 2020 Q3. The gross margin 20.3% (2021 Q3) is greater than the year before at 12.9% (2020 Q3). This company is here for the long term. With the conflict in Europe and China’s alliance to certain countries Nio’s stock price dropped to its lowest point for 6 months (14/03/2022) $14.10.
Nio’s stock price as of today is $21.70 recovering on the uptrend from that dip. Marketing team and the collaboration with several brands surrounding sustainability is a strong look. They have already started global expansion. I believe this would be a great time to invest in bulk with the news that NIO delivered 15782 vehicles in 2022 in total, increasing by 23.3% year over year. The market is not volatile but the risk should still be considered until the Q4 details are present. When the customer reviews of the NIO become more coherent there will be a steady rise with bullish market indicators.

For the last 30 years this company has been on a mission to create a more healthy, sustainable and equitable world for the generations to come. The CEO Alison Whritenour is very enthusiastic, bold leader with a track record of account management, associate brand manager at BDDO and colgate palmolive. Alison believes in the vision that Seventh Generation is presenting to the public as she has worked through the ranks for 9 years and 9 months starting from the shopper marketing team leader, brand manager, senior brand manager, director of brand marketing, head of customer development and now the CEO of Seventh Generation. The CEO is philanthropic with attachment to the activism the company associates itself with contributing to a total $15 Billion (not whole contribution from Seventh Generation) for climate, for communities, for New York commitment and alliance to B corp (corporate responsibility) and principle of precaution.
The company’s values are as important as the products it makes. The recycled materials to design our packaging, and why they design their packaging to get recycled. The climate justice and equity, plant based formulations, recycled packaging, B -corp, seventh generation principle of precaution and ingredient transparency. The company products: laundry, dishwashing, disinfectants, cleaners, handwash, baby, period care, body wash, deodorant, paper products and trash bags.
To invest in this company you would have to invest in the holding company Unilever. The turnover in 2021 was 52.4 billion euros (£43.7 billion) which is a 3.4% increase from 2020 turnover 50.7 billion euros ( £42.3 billion). The 18.4% operating margin (2021) a gradual decline of 0.1% in a year from 18.5% in 2020 although underlying sales growth increased by 2.6% from 2020 to 2021. The P/E ratio was 17.66. This company will be here for a long time and promoting sustainability through their products and transparency with ecology, economical and social activism. That being said the share price for unilever is £33.64.
As great as an investment it would be to contribute to a great company in seventh generation, the market is too volatile with a downtrend since its high on 09/10/2020 which is £48.26. for Unilever This week shows a rise but most likely gains for short trades and day trades not long term investments. The risk is high at the moment for long term investments however with high levels of volatility at a lower price than usual portray a potential breakout that could be prosperous.

Stellantis NV is a leading global automaker and mobility provider that gives clean, affordable, interjoined and secure mobility solutions. The CEO Carlos Tavares was chosen for the leadership position on the January 17 of 2021 as well as the role of executive director. In the past, Carlos was the chairman of the managing board of Groupe PSA from March 31 2014 having joined group PSA’s managing board on January 1st 2014. Tavares worked with Renault from 1981 to 2004, before joining the Nissan group where he became the the executive vice president, chairman of the management committee Americas and president of Nissan North America in 2009. This lead to the success of becoming chief operating officer of Renault, a position he held until 2013, then served as a director of Airbus Holding S.A and a member of the board of directors of the European automobile manufacturers’ association.
The spirit, passion and diversity within the settings of Stellantis NV and brands that power us to do great things, surpassing expectations and setting the greatest standards for our future. The meaning and values go beyond the words themselves. Each of their principles have equal importance which are adding and gathering power from the others to take them further towards their goals. They are customer first based, winning mentality focused, agile and futuristic for longevity purposes.
The company’s strength is within the span of the quintessential brand holdings, the diversity and passion for their staff, and their extensive foundation in the communities in which they operate. The ambitious electrification and software strategies and the creation of an innovative ecosystem of strategic, revolutionary partnerships steering to transformation in the sustainable mobility tech company.
In this new era of mobility, the portfolio to recommend innovative and sustainable solutions to meet the unfolding necessities of customers, as they nurture electrification, collaboration, autonomous driving and shared ownership. Stellantis has these car companies under its brands: Abarth, Chrysler, Dodge, Fiat, Jeep, Maserati, Opel, RAM, alta romeo, citroen, DS automobiles, lancia, mopar, peugeot and vauxhall.
All these brands are moving or already have moved into hybrid, EV space which is showing signs of optimism and clean prosperous times ahead. As I mentioned LG company earlier, LG Energy solution is investing over $5 billion CAD in Joint venture for first large scale lithium ion battery production plant in Canada. Stellantis is committed to automotive cells company’s (ACC) planned battery plant investment in Italy.
The net profit last year for Stellantis (31/12/2021) 14.208 billion euros ( £11.9 billion) which is 602% increase from the year before (31/12/2020) 2.023 billion euros (£1.69 billion). The net revenue (2021) 149.14 billion euros ( £124.5 billion) as opposed to the year before 47.66 billion euros (£39.8 billion). Barring chip/semi conductors shortages from the pandemic, conflicts in Europe or pandemic the stock is always an option. Stellantis stock price is 14.41 euros (£12.03) and the buzz around battery factories being built is crucial for a potential uptrend. The highest peak came in the beginning of the year to 18.97 euros (14/01/2022). The price for stellantis in the market is volatile and downtrend of a bearish market is around. No resistance is shown so far the automobile company does not show any advances past the 20 euros (£16.65) threshold and as a result I would wait and watch this stock.
This blog was written by the founder Emmanuel Odunayo an Energy market expert analyst with previous experience in the low energy carbon consultancy and reservoir (petroleum) engineering for energy companies. This blog is addition to a portfolio that is going to be used for automation trading with energy, tech and crypto stocks with the use of algorithmic trading data science tools. This is not financial advise and viewers are advised to do their own research.

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